Presell like a pro
If you want to make more money as an affiliate, you must presell.
Before we start, let’s talk about what preselling actually is. Preselling is both an art and a science. The goal is to get your reader prepped to make a purchase. Then you send them to the site that sells what you’ve prepared them for. If you do it well, it’s completely invisible.
Basically, you give them some content. And then refer them to the product website. In just a minute, I’ll explain exactly how to presell. But before we do, you need to know why it’s so important. Some major benefits of this process:
- It helps your reader trust you – Readers who trust you are more likely to click your links. And the more traffic you can send to the sale page, the more commissions you’ll earn.
- Preselling is disarming – When you’re not hyping or pitching a product, your reader lets their guard down. Unguarded reading means they’re not filtering what you say. And your intention is conveyed more easily.
- It creates buying readiness – Now they’re open to hearing what you’re telling them. And in turn, they’re open to other messages, as well. For example, the sales message on the page you’re linking to. Being open to a sales message is what it means being in a buying mood.
- It increases your sales – You’ve prepped them and referred them in the right state of mind. With a feeling of trust and openness. This dramatically boosts your sales rate!
- It increases customer satisfaction – People like to make their own buying decisions. Versus being pitched or convinced. And this leads to greater satisfaction with the product.
- Your profits go up – A satisfied customer doesn’t ask for a refund. Less refunds means more affiliate money stays in your pocket.
The need to presell is clear. [Read More]